Principia Predicts Large Growth for Residential Decks in 2010.
On Tuesday, October 20th, Principia Partners publishing department released their predictions for the deck industry in 2010. Principia Partners is a strategy consulting firm for companies in material related industries. They estimate that decking and deck related sales will rise from $2.8 billion in 2009 to $3.1 billion in 2010. This is obviously great news for us Kansas City deck builders and deck related companies throughout the country.
PVC and composite decks have steadily risen in demand since their inception. However, wood decks gained back substantial ground in 2009. This was due mainly to the combination of falling wood prices along with the increase in cost of petroleum based products. The impact of our deep recession has also forced customers to choose deck products which are easier on the pocketbook. Principia is predicting the trend to shift back in favor of PVC and composite decking as wood prices begin to recover.
Cautiously optimistic, Principia hopes that a greater ability to tap into home equity to finance home improvement projects along with more confidence in consumer spending will result in substantially more deck sales. “The increase in housing starts and modest growth in repair and remodel activity will increase the demand for decking and railing,” Principia said.
There will be about 2.5 million decks built on residential homes this year. Principia says we should expect about a 6% increase in deck sales. That’s about 150,000 more decks next year. As a Kansas City deck builder, I sure hope they’re right on target with this forecast. And I’m sure my fellow deck builders, retailers, and wholesalers are crossing their fingers that these numbers come to fruition. Because like many industries throughout the United States, the American deck industry could sure use a banner year in 2010!
For more info on this report, here’s a link to Principia Partners.
Hope this helps,
Dan Milford (DW Elite Decks – Kansas City deck builder)
As I’ve posted before, we’re a huge proponent of FastenMaster’s Cortex hidden fastening system. It retains the simple engineering principle of keeping two face screws per board per joist. Many Kansas City deck builders use other methods of concealing their screws. However, most structural experts will agree that the Cortex system provides a much more stable deck than any hidden clip or tongue and groove method.
One of the new colors is called Fawn. Fawn is a deep dark tan or milky brown. Actually, the name is very fitting because it’s exactly what color you’d think a young deer to be. I’m not a huge fan of any light brown and cedar color decking. No matter what brand it is. That’s not so much a knock on the colors the manufacturers created as it is my personal taste. I wouldn’t put the Fawn Azek on my deck either. However, I think it’s a more attractive tint than most of the other decking colors close to the same shade. I also think it will definitely have a stable spot amongst deck consumers since it’ bold enough to be different while still remaining fairly natural and neutral. Not bad.
The other color has been named Kona. I’d say it could best be described as cocoa or dark chocolate. It is right in line with what I thought Azek was going to have to put out in order to compete. Timbertech and Gossen have developed some creative and sharp decking colors. Darker colors are definitely the trendy choice with many deck consumers in Kansas City and around the country. Fawn is sure to gobble up its fair share of those purchases. It probably already is.