“Cheap” Decks in Kansas City Have Run Their Course
Not all that long ago, “cheap” was the key word used throughout the Kansas City deck industry. Starting in the fall of 2008 through almost the end of 2009, “cheap” decks, screened porches and pergolas reigned supreme. Most customers calling deck builders for estimates emphasized one thing. The primary factor when considering their quote was going to be how much the deck would cost. Many new and un-established Kansas City deck contractors built their marketing campaign on a single premise. They boasted the fact they could, and would, build a deck “cheaper” than the next guy. Thankfully, that trend is now beginning to come full circle.
Yeah, there are still quite a few tire kickers out there. However, as a Kansas City deck builder, we’re noticing more and more people looking for the best value versus the lowest price. There is a difference! Value simply means getting the most for what you are paying. It could be the most expensive deck or it may be the most affordable. That all depends on the detail of craftsmanship, quality of materials, level of service and professionalism provided; compared to what one spends for it. What someone is willing to allot for such a purchase is their decision based on their personal taste, lifestyle, budget, income, etc. Price is only a single component of value and should only be used as a gauge to calculate the deck’s value.
As a Kansas City deck builder, this is something we’ve always preached. We don’t pretend to be the cheapest deck builder in Kansas City. We proclaim to provide the best value. “The highest quality deck for the fairest price” – “The most bang for your buck”…you get the picture.
Some of those “cheap” deck builders are not only now realizing the true cost to run a business. They’re also realizing that the “cheapest” deck is usually the one built exactly right the first time and in an efficient manner. Whereas, the most expensive deck is the one their unqualified subcontractor took three times as long to build or the one they have to go back and fix time and time again. Fortunately for the reputable, qualified deck builders in Kansas City, many consumers are also now gravitating toward that same conclusion.
As I humbly predicted, more and more horror stories about unscrupulous contractors and shady handymen are emerging from the dark, murky depths of this historic recession. Although immensely distasteful, these unfortunate business practices do produce something positive. A much more conscientious and savvy consumer is now being born in all markets throughout the United States. Kansas City decks are no exception.
Many homeowners are now realizing what has been preached since the beginning of mankind. “You get what you pay for!” If you don’t believe it, just try walking into your local Cadillac dealership and ask them if they can match the price of a Kia model that’s relative in size. They’d laugh and probably so would you. That’s because you both know the two cars aren’t built the same. The craftsmanship is miles apart and there are many more high-end components and features on a Cadillac than on a Kia. Well, decks are no different.
There’s a vast difference in Kansas City decks, and therefore, deck builders. The construction methods they utilize, their attention to detail, skill level of their carpenters and quality of materials they work with. So do your diligent research. Check their credentials, call their references and be sure to visit their work first hand. Because “cheap” is not always an accolade!
Here’s my favorite quote from one from one of the greatest social thinkers Great Britain and the world has ever known. One I try and repeat it every chance I get:
“There is hardly anything in the world that some men cannot make a little worse and sell a little cheaper; and the people who consider price only, are such men’s lawful prey.” – John Ruskin
Hope this helps,
Dan Milford (DW Elite Decks – Kansas City deck builder)









As I’ve posted before, we’re a huge proponent of FastenMaster’s Cortex hidden fastening system. It retains the simple engineering principle of keeping two face screws per board per joist. Many Kansas City deck builders use other methods of concealing their screws. However, most structural experts will agree that the Cortex system provides a much more stable deck than any hidden clip or tongue and groove method.
One of the new colors is called Fawn. Fawn is a deep dark tan or milky brown. Actually, the name is very fitting because it’s exactly what color you’d think a young deer to be. I’m not a huge fan of any light brown and cedar color decking. No matter what brand it is. That’s not so much a knock on the colors the manufacturers created as it is my personal taste. I wouldn’t put the Fawn Azek on my deck either. However, I think it’s a more attractive tint than most of the other decking colors close to the same shade. I also think it will definitely have a stable spot amongst deck consumers since it’ bold enough to be different while still remaining fairly natural and neutral. Not bad.
The other color has been named Kona. I’d say it could best be described as cocoa or dark chocolate. It is right in line with what I thought Azek was going to have to put out in order to compete. Timbertech and Gossen have developed some creative and sharp decking colors. Darker colors are definitely the trendy choice with many deck consumers in Kansas City and around the country. Fawn is sure to gobble up its fair share of those purchases. It probably already is.